Always Get Better

Never stop looking for ways to improve

December 7th, 2008

WordPress is a great tool; I am looking forward to version 2.7 although I find myself hard-pressed to try to imagine how the WP team is going to improve upon the existing platform. One of my favourite functions of the WordPress software is the ability to post-date entries. Often I will get a burst of inspiration and write four or five articles.  Rather than releasing them all at once I will set them to automatically publish into the future so there is a steady stream of content always appearing on my home page.

Most cream-of-the-crop blogs add 2-3 new entries daily. Always Get Better is certainly not in that category, however I try to post at least once per day. As I am busy with other work and blogs, I don’t necessarily have the time to write a decent article every day (although I do often make the time). Since the content here is not particularly topical, it doesn’t matter too much if it doesn’t go up hot off the press. In fact, by pre-publishing my articles I have a decent opportunity to go back and review what I’ve written which improves the overal quality of my writing.

Some blogs exclusively post content written long ago. I certainly don’t advocate going to that extreme though since a blog that is totally on autopilot risks losing some human connection. As long as the authors review, post and respond to comments in real time I suppose it wouldn’t matter in the long run.

December 2nd, 2008

Several months ago I wrote about the pros and cons of working from home.  At the time I focused on the employee working from their home for an employer.  Working from home for yourself is a totally different ball game; right now many people are experimenting with the idea of working from home by writing posts for online publishers, especially blogs.

The concept sounds great: write about content you are interested in, choose your own hours, make time for family, answer to nobody (except perhaps client deadlines).  Make money continually for previous writing – financial freedom at last!

Is “professional blogger” the next logical career path?  I don’t think so.  The concept is simple enough: build a site, drive traffic, make money.  I suspect most people can even accomplish step one very easily.  The ever-changing methods for driving traffic and monetizing content require a significant investment in time that is beyond the reach of many people with full-time jobs and other obligations.

The common advice for aspiring bloggers is don’t quit your day job, ironically this goes against the fact that in order to generate a reasonable income from the medium one would need to devote the equivalent of full-time work hours to the process.  The two worlds don’t fit together particularly well; like anything else with a low barrier to entry, many people will occupy the lower echelons of the blogosphere while only those with the talent (and/or luck, if you will) and time (endurance?) will rise to occupy the 1% top of the heap.

November 30th, 2008

An interesting article at the Silicon Alley Insider today – recession winners are designers and SEO experts.  Advertising is tricky for businesses because dollars spent can’t always be tracked to dollars earned.  When it comes to designing a web site I like to go with the analogy of a salesperson.  A web site is like an employee who works 24/7, can serve unlimited numbers of customers, and remembers everything they are told about every product.  Every dollar spent on a corporate web site is returned to the company passively over time – and as the site ages and grows in traffic, its value continues to increase.

Those are interesting elements to keep in mind when making purchasing decisions.  As we head into hard times it is more important than ever for businesses to connect to their customers in real and organic ways – social networking is the tool for the job.

For the best bang-for-the-buck, look for companies to increase efforts at creating and maintaining blogs either through the acquisition of in-house writers or by outsourcing to professional bloggers.  Blogs are search-engine darlings, but their real power lies in the fact that people are not just visiting blogs – they are reading them and participating in discussion.

Any company that has not yet begun to consider the benefit of the blogging medium to increase their brand awareness is going to find themselves left behind like the dinosaurs of the industrial revolution.

November 23rd, 2008

I recently transferred AlwaysGetBetter.com from GoDaddy to MediaTemple. Although their administrative interface was somewhat, I found GoDaddy’s hosting service decent enough to meet my needs so the move has nothing to do with dissatisfaction in their service.

MediaTemple was recommended to me by a close programmer friend who has been using their service for some time and had nothing but glowing reviews for them.  So far the hosting seems alright – the setup was almost instantaneous and the administrative tools very easy to work with.  Their pricing is a little on the high side but certainly not unreasonable.

August 16th, 2008

Since this blog has been running for the past 8 months, I thought I might take a step back and consider the journey so far.  How did my original expectations stack up against reality?

The first thing that struck me was how quickly people found my work and how readily they picked it apart.  I thought I knew quite a lot about my field, but this experience has shown me that there are many very knowledgeable people out there, and with a breadth of experience I could not have imagined.  Consequentially, I feel I’ve become much sharper in my writing – I am less likely to jump to unsupported conclusions and I can hold my own much better.

The second revelation I had was that in order to have decent content prepared and ready to publish regularly, I have to write a lot.  With a full-time job, new child, and college studies on my hands, I haven’t had the opportunity to invest as much effort into this blog as it deserves.  Sometimes days (at one time, weeks) go by without a post.  That is a situation I plan to rectify in the lead-up to the one-year anniversary.

Third: revenue.  In the back of my mind I know that it is possible to monetize blogs, and I plan to do so with Always Getting Better – one day.  While originally I believed my goal was to rush to riches, I am aware of the reality of the time involved and my own commitment being barriers to that kind of success.  What I found was the pleasure of writing these articles, and of interacting with some of the very intelligent people I’ve met so far, has made the experience of maintaining this blog worth the effort.

So to all those who do read, whether they contact me or not, I’d like to take this opportunity to say thank you for making this a fun ride so far.  I hope you find the content I add to be worth your time investment and I welcome your continued feedback!