Always Get Better

How to Hire a Social Media Expert

I am seeing an alarming trend on my beloved Facebook. Several of my friends (ok, I haven’t really kept tabs on them for years) have become “social media experts”. You can tell who is pushing at this stuff because they start tweeting dozens of times per hour, washing out all relevant contact from your home feed. They start using @reply and #hashtags and linking to other “social media experts” blog postings about the importance of Social Media and oh-goodness-your-company-doesn’t-understand-this-like-I-do-but-I-guarantee-results-for-you!

Honestly, this kind of behaviour has become textbook newbie behaviour.

The Buzz Bin has put together a list of ways to vet would-be social media experts.

I swear if I ever see ‘social media guru’ on someone’s resume, I will not hire them.

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